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May 2026

PRIMAL CALM

Emotional worldbuilding through biomimetic design

"...to explore and affiliate with life is a deep and complicated process in mental development. To an extent still undervalued in philosophy and religion, our existence depends on this propensity, our spirit is woven from it, hope rises on its currents"

You are an entity surrounded by cool, humid air and a vague, green ambience. There’s a scent of earth and moss. The sound of rushing water. Take a breath; balm your lungs with moisture. Dirt, leaves and other detritus compact easily beneath your shifting feet.

The complete sensations of an environment converge to produce specific feelings and emotions in their inhabitants. Designers - especially since the rise of human-centered design - have borrowed this nature-inspired effect to help shape the experience of their users, and researchers have produced decades of work to understand the phenomenon’s origins.

This entry examines popular research on this topic, examining how biophilia can build emotional worlds.

What is biophilia?

The biologist E.O. Wilson introduced the biophilia hypothesis in his 1984 book Biophilia, defining it as "the innate tendency to focus on life and lifelike processes." He made an evolutionary argument, stating that humans have co-evolved with nature and are part of nature, and biophilia represents "the innately emotional affiliation of human beings to other living organisms."

Wilson approached this relationship from many angles, for instance, the physical appeal of nature evident "by the human impulse to imitate Nature with gardens," as well as the human attachment to nature through emotional connections to landscapes and animals.

What happens in the body?

“Research has long shown that connections to nature can support the healing process. The most well-known champion on this topic is Roger Ulrich, whose study more than 30 years ago showed that patients recovering from gallbladder surgery healed faster when they had a view of nature.” (Jocelyn Stroupe, Cannon Design)

Visual immersion in nature is shown to lower blood pressure and heart rate, improve mental engagement and attentiveness, and positively impact attitude and overall happiness. These effects are linked to lower incidence of depression, heart disease, and diabetes. The environmental presence of water increases feelings of calm, lowers heart rate and blood pressure, and aids memory restoration.

While the positive effects of biophilic design are well-researched, it is important to note that you must design with care to achieve positive impacts. In Stephen R. Kellert's article, “What Is and Is Not Biophilic Design?” he warns that “habitats comprised of disconnected and unrelated elements provide few benefits to its constituents and may even harm individual members. Thus, simply inserting an object of nature into a human built environment, if unrelated or at variance with other more dominant characteristics of the setting, exert little positive impact on the health and performance of the people who occupy these spaces.”

Soft fascination

A useful framework for understanding why nature-derived design restores rather than exhausts is Attention Restoration Theory (ART), developed by Rachel and Stephen Kaplan. ART proposes that spending time in natural settings, or even viewing natural scenes, helps people recover from directed attention fatigue, the mental tiredness that occurs when sustaining deliberate focus on tasks. Natural environments evoke a state known as soft fascination that allows the mind to rest and reflect.

ART proposes that individuals benefit from the chance to "be away" from everyday stresses, experience expansive spaces and contexts, engage in activities compatible with our intrinsic motivations, and experience stimuli that are "softly fascinating." For designers, we must identify the distinction between objects that engage hard fascination, like screens, traffic, notifications, or other noise. Soft fascination, through nature-inspired work - invites meditation and a meaningful reprieve for the mind.

Biomimetic objects as emotional interface

The body responds to nature-inspired objects similarly to how it responds to natural environments. Biomimicry is defined as “the imitation of the models, systems, and elements of nature for the purpose of solving complex human problems," and it is used broadly in product design to emphasize emotional interaction. In one UX study, researchers discovered that concrete biomimetic forms such as plant shapes registered greater emotions in users than those evoked by less nature-derived ones.

When a design considers form, function, and ecology, it elevates both the aesthetic value and visual impact of the object, as well as its emotional resonance and cultural significance. The impact may very well be reflexive: when humans touch, view, create biomimetic work, there are opportunities for users to learn about organisms and how they function, and grow new reverence for them. This is a value for ORI, moving beyond human centered design to consider the worldly, holistic implications of a piece.

To close this thought

While nature offers much, we must consider how we coexist, and offer something in return. Plastic flowers are an example of extractive design, capturing a strange slice of the benefits of biophilia without considering its implications for the environment.

April 2026

Notes from the Florida Coast

The Florida coast is a constant reference point for ORI — a landscape that is always in conversation with the next tide. This entry collects loose observations from recent walks: the way the dunes hold light, the slow choreography of pelicans, the particular kind of silence at low tide.

It also marks the start of a more regular field-notes series. Expect future entries to dig into specific shells, plants, and patterns, and how they feed back into ongoing studio projects.

Use this template to feel out the layout — long-form text, with room for occasional images later, anchored by the orbit on the left.