THE SCROLL

The Scroll is a web app that challenges players to tell real images from AI-generated ones.

Designed with a minimalist, intuitive interface, the game explores how human perception is evolving in the digital age. Encouraging transparency, mindfulness, and a sense of personal responsibility in the consumption and production of media.

Exhibited in December 2025 at The Vestibule in Seattle, WA. Open to the public online at thescroll.app.

The Scroll emerges at a critical moment in our relationship with artificial intelligence, as the line between human and machine-generated content becomes increasingly blurred. This web application serves as both a game and a tool for developing digital literacy in an AI-dominated landscape.

The UX/UI design prioritizes clarity and focus, removing distractions to allow users to concentrate on the subtle details that often distinguish AI-generated images from human-created ones. Through careful information architecture and user flow design, the game tracks users' progress, offering reflections based on their performance and decisions at the end of each round.

The goal is to build a user's confidence in their own judgment while providing simple guidance and prompts for reflection. The experience evolves with the user through progressive disclosure and adaptive interfaces, introducing increasingly subtle distinctions as their discernment improves.

The project represents an increasingly relevant approach to education by being immersive, timely, and engaging for users with limited time or attention. So far, thousands of users have played the game. The tool will continue to evolve with AI's technological developments, as well as user feedback (please email hello@kateander.com with feedback or questions).

Creative DirectionKate Andersen

UX/UI DesignKate Andersen

DevelopmentKate Andersen

Gallery PhotographyKascha Semonovitch

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© 2026 Kate Andersen